Weather Underground has extensive targeting capabilities to fulfill all of your client's advertising needs.
Advanced Online Advertising Solutions
Founded in 1995 as the Web's first online weather service, Weather Underground has grown into the most comprehensive, user friendly weather site on the Web today. As well as offering traditional demographic and socioeconomic targeting tools, Weather Underground provides advertisers with unique targeting opportunities based on our detailed weather information, delivering target-driven content to a loyal, affluent user base.
User Profile (Nielsen@plan, February 2008)
Subcategory:
Name:
Online 18+:
wunderground.com:
Index:
US pop Index:
Gender
Male
42.8%
54.8%
128
110
Gender
Female
57.2%
45.2%
79
90
Household Income
$150 K+
9.6%
11.2%
117
138
Household Income
$100 K+
25.3%
31.1%
123
148
Household Income
$75 K+
43.7%
51.9%
119
143
Occupation
Professional / Management
33.1%
42.7%
129
160
Standard Education
Post Graduate
22.8%
31.1%
136
182
Type of Residence
Own Single Family Home
71.8%
79.9%
111
130
Traffic Statistics:
Monthly Page Views: 160.9 million *
US Monthly Unique Users: 11.1 million **
Worldwide Unique Users: 15.4 million **
Average page views per visit: 3.02 **
Average visit per unique: 2.87 **
* Internal logs, Feb 2008
** Quantcast, Feb 2008
Target on Weather Underground by:
Weather Conditions
Zip Code, City, State, Region, DMA, Country and IP
Demographics: We can reach 65 segments, 12 life mode summary groups , 11 urbanization summary groups, 20 areas of user interest
Time of Day / Day of Week
76 languages
Travelers:
Target users who run searches for weather conditions out-of-state or abroad.
69.5% of our user have shopped online for travel within the last 6 months.
50.3% have actually purchased travel online in the last 6 months - opposed to 39% for the general online population (Nielsen@plan, Jan 2008).
Target Driven Content:
Target the content of your campaigns according to weather conditions - supply different creatives for different conditions.
We can also deliver real-time weather data within your ad creative to engage your target audience.
Creative Specifications
Leaderboard:
Dimensions: 728x90 and 468x60
Images, Java Script & IFrame accepted
GIF or JPG File Size . 20k max
Flash File Size . 30k max
Rich Media on approval
Skyscrapers:
Dimensions: 120x600 and 160x600
Images, Java Script & IFrame accepted
GIF or JPG File Size - 20k max
Flash File Size - 20k max
Rich Media on approval
Medium Rectangles:
Dimensions: 300x250
Images, Java Script & IFrame accepted
GIF or JPG File Size - 20k max
Flash File Size - 30k max
Rich Media on approval
Square Buttons:
Dimensions: 125x125 box
Images, Java Script & IFrame accepted
GIF or JPG File Size - 10k max
Flash File Size - 25k max
Rich Media on approval
Sales Department Contacts:
For additional information please contact the following sales persons.
